Director, Influencer Marketing EU

Job description

Job Description Summary: Reports To Senior Director, Influencers – Europe: Role Overview: The Director of Influencer Marketing – Europe is responsible for developing and co- leading the orchestration and delivery of influencer and social advocacy strategies across The Coca ‑ Cola Company’s brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation—ensuring influencer and social marketing programs are culturally relevant, performance ‑ driven , and integrated across paid, owned, and earned ecosystems. Reporting to the Senior Director, this role serves as a regional strategy leader and executional owner , translating global and European priorities into scalable frameworks, regional programs & execution across markets. The Director partners closely with Brand, Integrated Marketing (IMX), Media, Commercial, Data & Insights, and agency teams to elevate influencer and creator marketing as a core driver of brand relevance, advocacy, and growth. Establishing a vision, with the ability to work hands ‑ on with markets and agencies to execute —balancing strategic leadership with operational rigor to deliver measurable impact at scale. Key Respon...