Digital Marketing Executive (m/f/d)

Job description

We are looking for you to join our great German Marketing Team, who is responsible for Germany and Europe. At FPT Software, you are responsible for positioning, messaging, and for the development of go-to-market strategies for our [B2B SaaS solution, as an example] in our office in Essen or Frankfurt including mobile working option on a fulltime working base (40h/week) . You know our Ideal Customer Profiles (ICPs) and Buyer Personas and translate complex features into clear value propositions. With plenty of creative freedom, you shape our market perception and build bridges between the product, market, and revenue teams. Through storytelling, sales enablement materials, and data-driven go-to-market measures, you strengthen adoption, demand, and growth. Planning events and other fantastic venues in Germany and Europe together with our colleagues in our Vietnam Marketing Team and our HR-Department will be a big task for you. So, join us and create something different! Tasks: - Conception, support and implementation of digital marketing campaigns for lead generation via social networks (XING, LinkedIn, Facebook and other social networks). - Create market, customer and competitor anal...