Sr. Director, Marketing Analytics - Remote

Job description

Company Overview: At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation. If you're looking to make an impact and grow with a team that values you, come join us! Job Description: Position Overview: The Senior Director of Marketing Analytics will lead the strategy, execution, and optimization of analytics across digital acquisition and lifecycle marketing for Snap Finance a multi-product lender. This role is responsible for maximizing profitable growth by connecting marketing performance to credit quality, unit economics, and lifetime value. Responsible for building and governing the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights that optimize customer acquisition, engagement, repeat usage, and portfolio performance. This leader ensures every marketing dollar drives measurable,...