SEO/ASO Lead

Job description

Job Title SEO/ASO Lead Job Description: So, who are we?: IG Group is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated . What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here. Your team: You will sit within the UK Marketing team and have a SEO manager to support on day-to-day execution and t wo Content Editors who produce and optimise the editorial output across ig.com. Your role in the Team’s Success Success in this role means growing organic search and app store as measurable acquisition channels - driving in high-intent traffic that converts into accounts open and first trade. You will own the shift from traditional keyword search to AI-driven discovery, ensuring IG shows up with authority whe...