Specialist, SEM
MarketBridge · CA
This is a remote role, required to work in EST hours. Who We Are Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that c...
Job description
This is a remote role, required to work in EST hours. Who We Are: Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/ . Who We're Looking For: The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads. Key Responsibilities: - Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads - Conduct keyword research, audience segmentation, and competitive analysis - Write, test, and optimize ad copy to improve CTR and conversion rates - Manage bids, budgets, and pacing to hit performance tar...