Senior Data Scientist - MMM (Marketing Mix Modelling)

Job description

Company Description As a Senior Data Scientist, Incubation Lab, you will be focused on designing, developing & scaling cutting-edge marketing analytics solutions to strategic client business problems. You will be joining an innovation & client first culture, where creative thinking and entrepreneurial spirit are championed, fostered, and harnessed into the next-gen features of our evolving marketing analytics platform. You will be responsible for designing and building high-performance models & ML/AI algorithms and ensuring the accuracy & reliability of our platform's insights. Job Description: Design and develop advanced analytic solutions to cutting-edge client business problems in the world of marketing analytics, leveraging techniques across applied statistics, econometrics, machine learning, natural language processing, computer vision, and other AI disciplines Deliver actionable insights & consultation to external clients leveraging developed solutions, models, & algorithms Collaborate with product development stakeholders to integrate solutions into our marketing analytics platform, ensuring continued innovation-to-product pipeline Continuously evaluate and refine models & a...