Director, Brand Strategy

Job description

ROLE SUMMARY: The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. Reporting to the Vice President, Head of Brand Campaigns, the Director, Brand Strategy is a unique opportunity for a dynamic and ambitious marketing strategist – who deeply understands the healthcare ecosystem, consumer and HCP journeys, and integrated marketing planning – to shape the future of a Fortune 100 Brand. This leader is responsible for developing and launching core strategies for Pfizer Brand and key therapeutic areas. They will wield data and insights, as well as cross-industry perspectives, and translate them into compelling brand platforms that drive awareness, trust and meaningful engagement. The ideal candidate is an innovative marketer who deeply understands consumer behavior, has a proven track record of best-in-class storytelling and can drive standards and change effectively. They are data-obsessed, seeking new ways to use information, tools and cutting-edge technologies to identify and/or craft new opportunities for the Pfizer Brand and deliver incremental value to the business. This role...