Digital Marketing Manager

Job description

Description: Reporting to the Senior Director, Institutional Marketing & Sales Operations, the Digital Marketing Manager will help develop, deploy, and optimize subscriber acquisition campaigns for the Amneal Direct Portal. This role manages digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks while overseeing the creation of marketing assets. The manager will track and report on campaign performance, analyze data across advertising and customer platforms, and deliver actionable insights. They will also lead onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed. Education: Experience: Skills: The base salary for this position ranges from $130,000 to $145,000 per year. In addition, Amneal offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position within the first 12 months. Amneal ranges reflect the Company’s good faith estimate of what Amneal reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors, including but...