Lead Specialist, Digital Marketing (Paid Media / Performance)

Job description

Key Responsibilities Performance Strategy & Execution: Define and deliver performance marketing strategies across paid search, paid social, and demand generation campaigns, aligned to agreed commercial objectives. Translate business and portfolio goals into channel-level strategies, budgets, and KPIs. Ensure activity is audience-led, insight-driven, and optimised to deliver measurable ROI and revenue contribution. Own performance marketing execution across multiple campaigns, products, and qualification portfolios. Channel & Platform Ownership: Oversee paid media strategy, implementation, optimisation, and reporting across platforms including Google Ads and Microsoft Ads, including Search, Display, YouTube, and Performance Max; Meta, LinkedIn, Reddit, Spotify, Quora and emerging channels, ensuring best-practice application. Build out testing frameworks, and lead on creative experimentation, audience strategies, and bidding approaches. Maintain platform health, governance standards, naming conventions, account structures, and documentation. Agency & Partner Management: Own day-to-day and strategic relationships with paid media agencies and external partners. Manage priorities, testi...