Marketing Manager, App Growth

Job description

Job Title Marketing Manager, App Growth Job Description: About The Position | Major goals and objectives and location requirements People Inc. is seeking an enthusiastic, creative and detail-oriented Growth Marketing Manager to build and execute marketing campaigns for the PEOPLE App, one of the company’s flagship mobile experiences. Reporting to the Head of Acquisition, this role is responsible for end-to-end development and execution of marketing campaigns to drive installs and active user growth. This role will support new user growth campaigns, cross-channel initiatives, manage creative workflows, analyze performance, and collaborate across product, editorial, design, and data teams to help drive measurable business impact. This highly collaborative, execution-focused role is ideal for someone with 4-5 years of experience who’s eager to roll up their sleeves, own projects, and grow in a fast-paced environment. Key responsibilities: Play an integral part in developing the user growth strategy for the PEOPLE app with the Head of Acquisition, leadership and other key stakeholders. Plan, execute and experiment with marketing campaigns across owned & operated channels (email, web, i...