Senior Product Manager, Oncology - Hematologic Malignancies
Labcorp · Durham, North Carolina, US
Senior Product Manager, Oncology (Hematologic Malignancies) Labcorp is seeking a Senior Product Manager, Oncology (Hematologic Malignancies) to join our Onco...
Job description
Senior Product Manager, Oncology (Hematologic Malignancies) Labcorp is seeking a Senior Product Manager, Oncology (Hematologic Malignancies) to join our Oncology Product Team! Responsibilities: Drive lifecycle strategy, product ownership and management of tests and services within the oncology portfolio, from initiation to sunset, and across various intended uses (biopharma service, laboratory-developed tests or LDTs, kitted IVDs including supporting software), ensuring we deliver solutions that address the client's evolving needs, and drive customer satisfaction to promote loyalty. Develops and executes multi-year product strategy in partnership with other key stakeholders based on deep customer insights and understanding of market dynamics. Utilize standard marketing practices to develop comprehensive business cases to win investment in their portfolio (including portfolio management, marketing strategy, customer segmentation and targeting, reimbursement analysis, financial modeling, risk management, value proposition development, etc.). Gather customer feedback and analyze product performance and portfolio KPIs to actively develop strategies for performance improvement, ecosyste...