Sr Salesforce Analyst

Job description

A Day in the Life: As a Senior CRM Analyst at Hertz, you will support the end-to-end development, deployment, and optimization of email, SMS, and push communications across Hertz, Dollar, and Thrifty global brands. This is a hands-on role focused on building and maintaining automated, trigger-based communications at scale using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO). You will play a key role in building and scaling CRM capabilities across both platforms. This role requires strong technical execution, rigorous QA practices, and the ability to translate business needs into scalable, high-performing CRM solutions. You will support high-volume, global CRM programs across three brands and help evolve Hertz’s CRM ecosystem as we expand. What You’ll Do: - Support end-to-end build and execution of CRM transactional campaigns and triggered journeys across SFMC and AJO - Team with Product, IT, Legal, Customer Experience, and Marketing teams to identify gaps in customer communications - Maintain and develop automated triggered communications, including segmentation, trigger logic, and data flows - Execute hands-on development using AMPScript, SQL, SSJS, JSON, HTML...