Vice President, Global Business Insights & Analytics
Samsonite · Mansfield, Massachusetts, US
We are seeking a senior, highly strategic VP of Global Business Insights & Analytics to serve as the single source of truth and strategic analytics partner f...
Job description
We are seeking a senior, highly strategic VP of Global Business Insights & Analytics to serve as the single source of truth and strategic analytics partner for the Global Marketing & Ecommerce organization. This role is critical in enabling data-driven decision-making across brand, portfolio, and investment strategies, with direct impact on commercial performance and long-term brand equity. Reporting to the Global Head of Marketing & Ecommerce, this role is responsible for defining and governing the global measurement ecosystem across Marketing and Ecommerce, including Marketing Mix Modeling (MMM), A&P portfolio guidance, POS and market share reporting, executive-level SSOT reporting, syndicated data partnerships, and custom research methodologies. The role will ensure global consistency, methodological rigor, and executive-ready insights while enabling regions and markets to act with confidence and speed. As a senior leader, this role balances strategic advisory responsibilities with strong operational ownership — translating complex data into clear recommendations, shaping investment priorities, and embedding analytics into everyday marketing and ecommerce decision-making. Final...