Digital Lead Manager RRP

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: jti.com: Digital Lead Manager RRP What will you do?: You will develop the JTI Reduced Risk Products (RRP) Digital Strategy in the USA. Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks. You will own the end-to-end consumer journey, driving digital acquisition and retention through JTI LIGGETT’s web platforms and external partners. In collaboration with cross-functional teams, you will deliver seamless digital experiences, manage campaigns, and optimize performance through strong KPI tracking and insights. Working closely with IT, you will ensure scalable, compliant digital solutions and oversee relationships with third-party e-commerce platforms. You will also contribute to strategic planning (A&SP) and provide clear business updates to key stakeholders. In...