Director, MarTech Strategy & Activation

Job description

The Director, MarTech Strategy & Activation is a strategic lead within the Marketing organization, responsible for bridging technical capabilities and business applications. This role manages the daily operations of our AdTech and MarTech tools, ensuring they are configured to maximize the value of our first-party fan data for targeted, high-performance campaigns. You will act as the primary translator between marketing goals and technical execution, optimizing our automation ecosystem to improve fan engagement and drive measurable business growth. Responsibilities: Strategy & Innovation: - Lead the development of deep, multi-dimensional fan profiles that empower marketing teams with actionable audience insights and triggers needed to deliver effective campaigns - Own the adoption and marketing application of first-party data and data clean rooms, enabling advanced targeting, measurement, and privacy-safe data collaboration - Create new and innovative marketing use cases, pushing the organization toward advanced capabilities such as behavior-triggered journeys across all channels and products, predictive audiences, and event-based decisioning - Serve as the primary voice of the bus...