Manager, Audience Analytics
Mediabrands · New York City, New York, US
Business Overview We understand what makes people human and how they interact with their environment. and it's more than their demographic, their condition,...
Job description
Business Overview We understand what makes people human and how they interact with their environment... and it's more than their demographic, their condition, or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see. Position Summary: The Audience Analytics team strengthens our data-driven products and services, supporting our clients' audience-first, data-driven, and outcome-based approaches across all media buys. The team uses proprietary people-based data to enable data-driven decisions throughout planning and activation, aiming to maximize client business outcomes. The Manager, Audience Analytics, serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions, Comms Strategy, Comms Des...