Business Development Manager
FANUC America Corporation · Rochester Hills, Michigan, US
Who You Are Our Business Development Manager is a hands-on role responsible for guiding and optimizing lead development to ensure marketing-generated interes...
Job description
Who You Are Our Business Development Manager is a hands-on role responsible for guiding and optimizing lead development to ensure marketing-generated interest is converted into high-quality, sales-ready opportunities. Reporting to the Marketing General Manager, this role drives alignment between Marketing and Sales, optimizing lead flow, quality, and conversion performance through disciplined execution, CRM best practices, and team leadership. Interested? Apply today! How It’s Done: - Lead and manage the Lead Development team, including hiring, training, coaching, and performance management - Own the end-to-end lead development process for inbound web leads and targeted outbound prospecting efforts - Partner closely with Sales leadership to align on ideal customer profile (ICP), qualification criteria, lead handoff, and feedback loops to improve lead-to-order conversion - Ensure rapid response to inbound marketing leads and enforce response-time standards and follow-up cadences - Maintain full ownership of CRM (Microsoft Dynamics 365) lead tracking, data quality, pipeline hygiene, and reporting - Monitor, analyze, and report on key funnel KPIs including response time, follow-up com...