Principal Product Marketing Manager

Job description

Principal Product Marketing Manager , Acrobat Join the Acrobat Product Marketing team at Adobe. As a skilled marketer, you have a deep appreciation for the customer, are highly data-driven, and are proficient across marketing frameworks, channels, and tactics. You are a marketing generalist who can flex across key initiatives and evolving strategic priorities. You bring a structured approach to developing deep customer and user journey insights that build strategy and execution. You excel at building relationships and establishing credibility across diverse teams. Responsibilities: Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs. Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams. Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth. Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software. Translate strategic priorities into actionable market...