Director, Growth Creative

Job description

We’re hiring a Director of Growth creative to lead the intersection of brand and performance—owning how our brand shows up across high-impact, high-volume channels like UA, ASO, SEO, CRM, and social. This role combines creative direction, copy leadership, production oversight, and creative operations. You will be responsible for turning Bumble’s brand portfolio into a scalable system that drives measurable growth. You’ll co-lead a multidisciplinary team across copy, design, and production, while partnering closely with Growth, Product Marketing, Brand, and external partners. This is a builder role. You are expected to bring structure, increase velocity, and elevate creative into a core growth lever. What You’ll Own: Brand x Performance Creative Direction: - Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social) - Ensure consistency of voice, tone, and visual identity across all touchpoints—without sacrificing performance - Build creative systems that allow brand to scale across high-volume testing environments - Set and maintain a high bar for both storytelling and conversion-driven creative Concepting & Copy Leadership: Performance Creative Strategy...