Brand Media Buyer, TV and Offline (Customer Acquisition and Brand Building)

Job description

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! Constant Contact is seeking a performance-focused, hands-on Media Buyer with deep expertise across Total Video (YouTube, CTV, and Linear) to drive new customer acquisition at scale. You will play a key role in expanding reach among small businesses by driving brand awareness and consideration, delivering high-quality leads and sign-ups through full-funnel video and offline media. What You’ll Do: - Develop media strategies across Total Video (YouTube, CTV, and Linear TV) focused on driving measurable new customer acquisition and brand goals. - Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals,...