Marketing Director (Italian Market) - Demand Generation

Job description

At Factorial , we’re building the leading Business Management platform for SMBs . Our software helps companies manage HR, Finance, and Operations — everything from payroll to performance to expenses — in one place. We’re one of Europe’s fastest-growing SaaS companies (1M+ users, 1,400 employees, 7 markets), backed by top-tier investors and proudly headquartered in Barcelona. Our next chapter? Reaching €1B ARR within the next three years . To get there, we need to ensure every product succeeds . Product Marketing plays a critical role in making our multi-product vision a reality — positioning, launching, and growing all our products so they reach their full business potential. We are looking for a Inbound Marketing Director for the Italian market to own all marketing efforts for the Italian market. Organic channels are the main acquisition channels for Factorial since our foundation. We build valuable content for small and medium companies on the topics of people and organisational management. We create blogposts, webinars, tools, guides, ebooks, videos, etc. that capture the attention of an exponentially growing pipeline of HR managers. With time and nurturing, those relationships...