CRM Marketing Manager II (Data Driven Strategy)

Job description

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do. We are looking for a CRM Manager to manage drive email communications for our user base. As our program continues to grow, we are looking for someone to assist with the development, implementation, and optimization of our engagement campaigns. These emails target new and active audiences to drive engagement with multiple features, products and verticals through onboarding, cross-sell, browse abandon, and blast campaigns. You'll develop and execute operational plans to onboard new users and to engage our broad audience, leveraging data-driven insights to drive revenue-generating campaigns. The CRM Manager will be responsible for the day-to-day management and long-term operational strategy of our CRM platform, in...