Manager, Marketing - Public Relations, Promotions & Social Media - Universal Horror Unleashed

Job description

JOB SUMMARY: Leads the development and execution of omni-channel, data driven strategies and programs, Digital Influencer programs, and overall brand activations that drive annual revenue and attendance growth for Universal Horror Unleashed. Responsible for managing the strategy and creation of content that builds Universal Horror Unleashed’s social media communities and brand affinity. Manages the creative communication strategies and the delivery of integrated marketing campaigns and the development of strategic public relations plans and tactical execution for new business model. MAJOR RESPONSIBILITIES: - In partnership with Universal Destinations & Experiences (UDX) Marketing & Sales Shared Services teams, manages all consumer direct communication and lifecycle programs related to Universal Horror Unleashed including but not limited to: lead generation, lead nurture, conversion campaigns and post purchase tactics across email, direct mail, and paid social channels. Secures all Legal, Intellectual Property, and stakeholder approvals for direct communications. Brings the consumer’s voice to life and ensures a year-round horror focus for all marketing campaigns. - Responsible for...