Senior Data Analyst - Marketing

Job description

Why this role matters This role sits at the intersection of marketing strategy and data. Your insights will directly influence how millions of Europeans discover and stay with Basic-Fit. As Senior Data Analyst, you will own the analytics domain for theMarketing department and act as the primary data partner to marketing leadership, shaping strategy through data. You will mentor 3 analysts across acquisition, retention and service value streams and bring data and insgiths across those teams together. You will support marketing decisions across 6 markets, analysing millions of membership interactions to help grow and retain 4M+ members across Europe. The problems you will solve: You will help answer some of the most important growth questions at Basic-Fit: What factors drive member growth and retention across 6 markets? What member proposition and pricing strategies maximize revenue and retention? Which marketing channels generate the highest incremental returns? Your insights will directly influence how Basic-Fit invests in marketing and drives sustainable growth. Your role: You are an analytics business partner who translates complex data into decisions. You work closely with marke...