Senior Data Scientist, Growth
HelloFresh · Toronto, Ontario, CA
The Growth Tech Alliance's goal is to enable HelloFresh to drive smarter marketing through AI-powered automation, intelligent systems, and advanced optimizat...
Job description
The Growth Tech Alliance's goal is to enable HelloFresh to drive smarter marketing through AI-powered automation, intelligent systems, and advanced optimization. We've pioneered cutting-edge approaches to programmatic campaign optimization using state-of-the-art AI/ML technologies and are now scaling these capabilities across our global marketing operations. Our team’s key responsibilities include designing, building, maintaining autonomous decision-making systems, advanced ML models for marketing optimization, and real-time intelligence that drives measurable business impact. We work at the intersection of modern AI architectures, deep statistical modelling, and enterprise-scale ML operations. S'more about the team: As a Senior Data Scientist in AdTech, you will design, build, and deploy production-grade machine learning models that drive significant marketing ROI. You will provide critical expertise in advancing our intelligent marketing optimization systems, focusing on the entire ML lifecycle from data preprocessing and feature engineering to large-scale deployment and performance monitoring. By translating complex marketing challenges into robust production systems, you will e...