Marketing Automation Coordinator

Job description

Full-Time | Continuing Professional HEO6 | $94,456- $100,710: Location: Bedford Park / Kaurna Country View Position Description: About the Role: This is a terrific opportunity to upskill your craft while contributing to the development of compelling, on-brand content tailored for digital platforms, specifically the creation of engaging, persuasive, and personalised content for segmented, nurture and engagement email marketing campaigns. As a crucial member of the Digital Marketing Team, the Marketing Automation Coordinator assists the team in crafting and executing email marketing, automation and digital strategies aimed at recruiting domestic and international students. This is a team is doing amazing things while they innovate and push boundaries with the goal of changing how students experience Higher Education. Some of the key position responsibilities of the role are: Contributing to the development of content for email marketing campaigns based on audience segmentation and workflows which includes for A/B and multivariant testing to test digital marketing and automation campaigns utilising Marketo and other digital marketing platforms. Supporting digital marketing and automat...