Social Media Specialist

Job description

Required: A deep understanding of Instagram, TikTok, YouTube, Facebook, and Pinterest, including platform best practices, content formats, trends, and audience behavior. A strong understanding and a clear point of view on what makes content scroll-stopping, engaging, and platform-native Experience ideating, creating, and editing social content, especially short-form video Ability to work independently, but you also know how to collaborate effectively across teams and with external partners to move projects forward Strong writing skills with solid communication skills and know how to tailor messaging for different platforms, audiences, and creative formats Comfort in guiding creators, designers, editors, influencers, or agency partners and can give clear, actionable creative direction Experience with social media management, reporting, and trend-monitoring tools such as Sprout Social or similar platforms Experience interpreting performance data, spot patterns, and turn learnings into better creative decisions Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment without dropping details Proactive, self-directed, and resourceful, with a strong s...