Director B2B Lead Mgmt & CDP Marketing Operations

Job description

The Director B2B Lead Management & CDP Operations is a strategic leadership role which supports Staples Business growth objectives by overseeing and optimizing the end-to-end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops; overseeing our marketing email operations functions that support Staples Business; and maturing our utilization of a CDP (Customer Data Platform) to develop and execute highly personalized, data [1] driven, and well-orchestrated multi-touch campaigns. This role will improve the efficiency and effectiveness of our lead management & targeted marketing efforts by leveraging technology, data, and B2B Marketing best practices. Duties & Responsibilities: - Lead the development and execution of Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy. - Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively. - Design and continuously refine lead scoring models, routing logic, and partner on multi-touch attribution f...