Content Optimization Specialist

Job description

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your Role: We’re strengthening our content-led marketing approach to improve visibility across search engines and AI-driven answer experiences. This role partners with brand, content, product marketing, analytics, and web teams to turn search insights into prioritized topics, optimized briefs, and content improvements that drive performance. The Content Optimization Specialist is an early-career SEO/AEO and content strateg...