Lead Product Marketing (m/f/d) - SCAYLE

Job description

Company Description SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group. Job Description: As a Lead Product Marketing (m/f/d) , you will take full ownership of the product marketing strategy as an individual contributor. In this role, you will operate independently, shaping priorities, messaging, and go-to-market strategies from day one. You translate technical platform capabilities into tangible business value for enterprise customers and play a key role in defining and building the Product Marketing function from the ground up. Responsibilities: - Develop go-to-market strategy for enterprise and B2B audiences - Craft clear, compelling messaging, positioning, and product narrative that differentiates products and features by understanding customer needs, product roadmap, market trends, and competitive forces - Produce sales enablement materials, case studies,...