Global Marketing Lead

Job description

As a critical member of the global marketing team, you will work on the design, implementation, and evaluation of marketing activities for assigned products, ensuring innovative solutions across distribution channels, including digital, social media, and inside sales. You will work closely with the countries to ensure readiness for launch for pipeline indications & also support in-line teams, as needed. Core Responsibilities: As a key member of the IgAN launch team, your role will encompass marketing strategy and execution: · Support the development of strategic and tactical plans, providing marketing leadership and fostering innovation. · Drive the evolution of global brand assets, including the identification, testing, and validation of creative concepts, messaging architecture, and creation of launch materials, sales support tools, and educational aids. · Partner with local and regional teams to provide strategic market and product positioning guidance, aiding in local adaptation and execution of brand and disease area strategies. · Gather insights from markets, working with commercial leads, to understand launch needs and pull through into global strategies and tactical plans ·...