Director, Growth Marketing NA

Job description

Job Context The North America Director of Growth Marketing is the single-threaded owner of regional growth outcomes, accountable for end-to-end strategy, budget, and delivery of MQLs, pipeline, and efficient growth across assigned business units. This is a general manager–style leadership role that partners closely with Sales, Product, Finance, and shared services to drive scalable, high-performing growth. What You’ll Do: Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency. Act as the primary growth marketing leader for the region in leadership and executive forums. Set and execute the regional growth strategy and annual/quarterly plans aligned to business unit priorities. Manage and allocate regional growth budgets across paid media, events (field/virtual/partner-led), and partner marketing. Own channel performance, prioritisation, and trade-offs, optimising mix using ROI, ROAS, CAC, and LTV:CAC. Ensure channels and campaigns align to regional ICPs and GTM motions, supporting both PLG and sales-assisted growth. Own regional event calendar and performance outcomes; drive execution excellence across programs. Sponsor and lead regional...