Vice President, Practice Marketing

Job description

GENERAL STATEMENT OF DUTIES: The Vice President of Practice Marketing is responsible for defining and leading marketing strategy that drives new patient growth, referral volume, and brand performance. This role sets direction across paid media, brand positioning, market engagement, and service-line marketing and ensures coordinated execution through close partnership with enterprise teams. The position works cross functionally with all departments to ensure marketing strategies are aligned with access capacity, patient experience, operational readiness, and growth priorities. While primarily focused on a specific practice, the role may offer limited strategic consultation to other practices to support consistent and effective practice marketing across the organization. ESSENTIAL FUNCTIONS: Practice Marketing Strategy & Growth Support - Lead the development and ongoing refinement of practice marketing strategy for The CORE Institute, aligned with organizational growth plans. - Define the new patient generation and demand strategy across markets and service lines, establishing clear growth objectives and priorities. - Set expectations for how patient demand is generated holistically...