Marketing Lead, Planning and Analytics

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Position Responsibilities: Integrated, Multi‑Product Marketing Planning: Identify gaps, risks, and opportunities across Business Unit marketing plans and recommend data‑driven adjustments to improve outcomes. Guide integrated planning and budgeting processes to ensure consistency, clarity, and efficiency across the Marketing organization. Drive continuous improvement of integrated marketing planning capabilities, tools, and workflows. Budget Management, Optimization & Performance Oversight Monitor marketing spend and performance against forecasts and develop holistic weekly reporting for Marketing and cross‑functional leadership. Evaluate performance trends, business conditions, and forecast changes to recommend and implement budget adjustments. Assess and optimize marketing investment effectiveness to maximize return, efficiency, and alig...