Marketing Campaign Specialist

Job description

Under direct supervision of the Supervisor, Client Relationship Management (CRM), the Marketing Campaign Specialist ensures execution and delivery of CRM communications in support of the enterprise’s strategic marketing plans to meet overall growth, sales and profitability objectives. Supports the Supervisor, CRM in executing key campaign components and takes ownership of triggered campaigns. This position is data focused and thrives in a fast-paced environment using email automation marketing to drive enterprise goals. This position is onsite 5 days per week in Highland, CA. There are no hybrid or remote options available. ESSENTIAL DUTIES AND RESPONSIBILITIES: 1. Builds, edits, tests, and launches highly segmented email campaigns, including list management and segmentation, email content optimization, and deployment of dynamic content. Tests and optimizes email metrics, including unsubscribes, open rates, click through rate (CTR), landing pages and conversions. 2. Owns all automated, triggered based emails. Manages resends based on enterprise needs. Continuously measures and optimizes enterprise campaigns (A/B testing, copywriting, placement experiments, and tweaking landing page...