Product Marketing Manager - TikTok Operations

Job description

About the team: Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world. Responsibilities: What This Role Is / Is Not - We are looking for a Marketing Campaigns Manager to own end-to-end execution of product marketing campaigns that drive awareness/perception, adoption, and usage of products and key value propositions among professional creators. - This is a highly executional, operator-led role focused on turning product priorities into high-quality paid campaigns that run on and off platform (eg TikTok, YouTube, Reddit). You will partner closely with agencies, cross-functional teams, PMs, and the Global Creator Marketing team to deliver campaigns that are grounded in product performance, creator insights, and measurable outcomes. - The role reports into a regional/domestic lead, with close collaboration with the Global Creator Mark...