Sr. Manager, Business Unit & Strategy Sales

Job description

Job Description The Senior Manager, Business Unit Sales provides leadership for the business and trade management . Main functions include process improvement, forecast accuracy, trade efficiency, distribution recommendations, and merchandising strategy changes that will help to drive profitable revenue/OI growth. This position has responsibility for steering the Business Unit’s strategi agenda with cross-functional partners such as marketing, finance, field sales, and supply chain to ensure target delivery and collaboration with customer teams . Essential Functions & Responsibilities: Develop robust business proposals that combine brand story with customer’s strategic interests. Conduct account specific market research with category marketing to set key windows, pricing strategy and TDP (total distribution points) expectations. Supervise distribution build, pricing, and promotional compliance to guardrails across existing and new categories to maintain balance across channels and enhance revenue potential. Lead trade marketing and shopper marketing budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goa...