Media Specialist - Orange Apron Media

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Key contributor to program tracking and timelines. Key Responsibilities: - 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas - 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns - 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best...