Campaign Manager (1P)

Job description

Value Proposition Manager will be responsible for translating the "why" into the "what," playing a critical role in the campaign preparation stage, then supporting flawless campaign execution (of key promotional events), making sure campaigns deliver commercial and strategic goals. Your main responsibilities: Campaign Strategy & Planning Develop and implement comprehensive promotional campaigns aligned with overall business objectives and marketing goals. Conduct thorough market research and competitive analysis to identify promo opportunities. Define campaign objectives, assortment, key performance indicators (KPIs), and budgets. Campaign Execution & Management: Responsible for promo execution, including proper assortment selection, and campaign timeline management. Collaborate effectively with internal teams and external partners to ensure seamless campaign delivery. Monitor campaign performance, analyze results, and recommend data-driven adjustments to optimize effectiveness. Promotion Development & Optimization: Prepare data driven recommendations related to promo mechanisms development and optimization (incl. Discounts structure, coupons mechanics and other; depending on campa...