Director of Downstream Marketing (Vet Business Unit)

Job description

JOB SUMMARY: Execute the business unit strategy through the creation and use of marketing strategies and commercialization plans. The marketing director oversees the creation and execution of the marketing strategy through co-leadership of the business unit through close collaboration with cross-functional peers. Reports to the Vice President of Marketing. ESSENTIAL/PRIMARY DUTIES: - Leads the development and execution of the business unit strategic action plans to meet or exceed net sales, gross margin, operating income, and market share targets. - Designs and executes go-to-market strategies for new product introductions to meet or exceed net sales, gross margin, and market share targets. - Identifies market and competitive trends, developing and refining relevant business value propositions to match these trends as well as developing marketing strategies and programs to drive growth. - Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners. - Drives a customer centric marketing approach across the wider marketing team. - Leverages customer and market knowled...