Digital Marketing Manager - Global Health - ISM

Job description

The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He/she must be able to own the development, implementation and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross-functional teams to create and execute data-driven campaigns that align with the Health System’s strategic goals and strengthening its reputation as preeminent in the areas of health care, medical education, and scientific research. As a Digital Marketing Manager you’ll work closely with other teams within the Digital Marketing (Search Engine Optimization, Data & Analytics, Content Management, Social Media) and larger Central Marketing team to provide 360-degree marketing and communication services for services areas. Manage budget associated with digital marketing campaigns for assigned areas Identify and communicate actionable insights from data and analytics to drive audience engagement: Provide insights and analysis on all campaign ke...