Copywriter, D2C & Website

Job description

Summary: We are seeking a Copywriter, D2C & Website to develop persuasive, customer-centered copy across ecommerce and web experiences. This role owns messaging that helps customers discover, evaluate, and purchase with confidence. You will partner with design, merchandising, SEO, and lifecycle teams to deliver copy that supports both brand storytelling and conversion. Duties and Responsibilities: - Write and optimize copy for key website and ecommerce surfaces including homepage, category pages, PDPs, and landing pages. - Develop campaign and merchandising copy aligned to seasonal and business priorities. - Collaborate with SEO partners to build search-informed copy that remains readable and brand-consistent. - Create copy frameworks for promotions, product launches, and value proposition testing. - Partner with UX/UI and product teams on interface and microcopy for clarity and usability. - Produce and maintain reusable content modules and message hierarchies. - Support experimentation by drafting variant copy and documenting test hypotheses. - Ensure all copy aligns with legal/compliance requirements and brand voice standards. - Use performance data to refine messaging and improv...