Manager , Global Digital Performance Marketing

Job description

Position Overview: The Global Performance Marketing Manager will support the definition and evolution of the company’s global performance marketing vision, ensuring lower-funnel marketing activity drives measurable business impact while reinforcing brand elevation. Positioned within the Global Omni Digital Client team, this role acts as a strategic connector across global and regional teams, bringing consistency, insight, and performance rigor to paid search, paid social, and conversion-driven channels worldwide. The role operates as a global center of expertise — translating regional performance into a cohesive global perspective, enabling informed investment decisions, and ensuring performance marketing contributes to a seamless client journey across markets. Key Responsibilities: Global Performance Marketing Stewardship Develop and manage the global performance marketing strategy for lower-funnel channels; partner with Global Media to define a cohesive transversal framework — including global guidelines, testing frameworks, and measurement plans — enabling regional execution aligned with global business objectives. Define and monitor global performance KPIs and benchmarks Consol...