Director, Demand Generation

Job description

Role Overview The Director, Demand Generation owns the strategy, execution, and continuous improvement of Upshop’s global demand generation engine. This role is accountable for driving high-quality pipeline through scalable, measurable, and creative demand programs that support Upshop’s growth across grocery and convenience retail markets. Reporting into the Growth organization, this leader partners closely with Product Marketing, Sales, Revenue Operations, Customer Success, and Partners to translate Upshop’s story into demand, convert interest into pipeline, and optimize performance across the full funnel. Key Responsibilities: Demand Strategy & Execution: - Own Upshop’s end-to-end demand generation strategy, from awareness through MQL, SQL, and pipeline contribution - Design, execute, and optimize multi-channel demand programs including digital, ABM, outbound support, events, and partner-led campaigns - Move beyond templated campaigns—continuously test, iterate, and introduce new ideas when performance stalls - Translate Upshop’s value proposition into persona-based, industry-specific demand motions Pipeline & Performance Management: - Establish clear goals and reporting for MQLs...