SEO & Organic Growth marketer

Job description

A curious mindset fuels great ideas. That's what we believe at ING. As part of our team, you will work in a dynamic and international environment. An environment in which you learn very quickly and where you can make an immediate impact. In our Digital Channels Tribe we are looking for a Digital Customer Journey expert for Digital Sales and Data NL team. Within Digital NL we are responsible for Digital sales and the engagement/experience on ing.nl and the ING app. Every day we have millions of interactions with customers. Customers who do their daily banking, but also customers who are looking for a financial product. Strategy and execution ownership: Own and execute the end‑to‑end organic growth strategy across classical search, AI‑driven search, LLMs and social discovery platforms. Translate strategy into concrete initiatives, backlogs, experiments and releases with clear owners, timelines and impact. Build, maintain and continuously optimise a scalable organic growth engine , including tooling, processes, templates and standards. Hands‑on delivery & optimisation: Actively analyse, optimise and improve organic performance through: Technical SEO improvements Content optimisation a...