Senior Marketing Specialist

Job description

Role Overview Are you a creative storyteller with a passion for strategy, branding, and student engagement? *Salary Range: $70-90,000* Sodexo's Campus Segmen t is seeking a dynamic Campus Marketing Manager to support the University of Cincinnati in Cincinnati, OH. In this impactful role, you will lead the development and execution of the annual marketing plan and budget, drive strategic initiatives, and elevate the dining program’s image across campus. You will blend creativity with data-driven insights to enhance communications, strengthen client relationships, and boost overall engagement, retention, and market growth. What You'll Do: Marketing: Oversee marketing content and communications across all channels, including publications, digital media, and social platforms. Ensure consistent brand identity, messaging, and visual standards across all internal and external communications. Conduct market research with a strong emphasis on student engagement to identify trends and develop optimized strategies. Drive growth initiatives such as meal plan sales campaigns, retail revenue, catering, and special events. Manage the production, distribution, and quality of all dining-related mar...