Demand Generation Coordinator

Job description

Build the "Megaphone" Your mission is to make sure our brand's best content reaches every corner of the construction and surveying ecosystem — not just on our own channels, but everywhere the industry (and AI models) go for answers. You are the engine that gets our ideas out of the building. The collaboration model: - From PMM & Content: You get the messaging strategy and "Hero" assets. - From Digital Marketing: You receive community marketing guidance for SEO and LLM targets. - Your Job: Turn those inputs into a weekly distribution drumbeat across all organic channels. You report to the Head of Marketing. Responsibilities: - Master of Repurposing: Take long-form "Hero" content (guides, webinars, case studies) and slice it native assets for LinkedIn, newsletters, and niche communities. - Campaign Coordination: Own the master content calendar. You are the "traffic control" for all organic channels, ensuring our content, emails, and social posts are on schedule and on message. - Social Media : Manage the daily publishing cadence across LinkedIn and other platforms. Write copy, source visuals, engage in comment sections and track performance. - Community Ownership : Actively share our...