JobMesh

Creative Director

Gold's Gym · Medford, Oregon, US

The Creative Director is responsible for driving, elevating, and evolving the Harry & David brand and its affiliated portfolio across all customer touchpoints.

Job description

The Creative Director is responsible for driving, elevating, and evolving the Harry & David brand and its affiliated portfolio across all customer touchpoints. This role provides strategic and inspirational leadership for a multidisciplinary Creative Team, shaping world-class storytelling and delivering premium, cohesive brand experiences across print, digital, retail, and omnichannel marketing. This leader will champion Harry & David’s brand pillars by developing compelling brand narratives, conceptualizing seasonal and campaign photography, and actualizing holistic go-to-market creative executions. The Creative Director ensures all creative output reflects a premium positioning within the food gifting, entertaining, and home lifestyle space—driving customer engagement, demand, and company goals. Responsibilities: Brand Leadership & Creative Strategy: - Elevate the Harry & David brand storytelling to reinforce and expand upon key brand pillars. - Strategically align creative concepts, visual design, and content direction with merchandising, marketing, and business strategies. - Lead the ideation and conceptual development of all brand photography, video, and content across channel...