Sr Area Sales Manager

Job description

Dealer Market Activation Manager The Dealer Market Activation Manager is responsible for driving sales growth and market share through dealer activation, demand generation, and indirect selling . This role partners closely with dealers and independent door shops to increase pull‑through of Masonite door systems by influencing how products are specified, sold, and installed in local markets. This position blends relationship management, field execution, and data‑driven selling, serving as a key link between Masonite’s sales, marketing, and enablement teams and our dealer partners. Key Responsibilities: - Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory. - Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell‑through. - Drive down‑channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale. - Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion. - Deliver product, solution‑based selling, and va...