Communications Specialist (medical BU)

Job description

JOB SUMMARY: The Communications Specialist writes compelling content using commercial insights and develops communications supporting marketing campaigns by effectively communicating our brand, solutions, and messaging to end-users and our distribution channel. Provides assistance on marketing and product management projects. Strong emotive writing and organizational skills are required. ESSENTIAL/PRIMARY DUTIES: - Creates and writes messaging that consistently reflects the Midmark brand voice and aligns with key strategies, quality regulations and follows the Midmark Writing and Grammar Style Guide. - Produces copy for a full range of marketing materials including, but not limited to, email campaigns, AdWord campaigns, digital and print advertisements, brochures, website, eBooks, PowerPoints, and magazine articles. - Collaborates with the creative team to produce written materials from concept to final product, including research, interviews, writing and editing. - Delivers quality copy in brand format that contains all necessary legal language and registration marks. - Works with digital marketing to identify and implement keywords into all pieces of content in order to improve S...